Marketing & Advertising jobs and AI: what BLS data says
BLS does not publish AI exposure or projections by industry. Across the 5 BLS occupations behind our marketing & advertising role guides, the AI-exposure categories are 5 Very high. Together they have about 149,700 openings a year over 2025–35 (our sum of BLS figures), and their combined employment is projected to change +4.2%.
BLS AI-exposure categories, 2025–35 projections, annual openings and OEWS pay for the occupations behind our marketing role guides: managers, specialists, writers, designers and outbound sales. Sources: BLS AI exposure categories, Employment Projections 2025–35, BLS OEWS May 2025.
The occupations, one row each
Sorted by annual openings. Each figure covers the occupation in every industry, nationally.
Market research analysts and marketing specialists (13-1161)
Growth Marketer · Performance Marketing Analyst · Market Research Analyst · Content Strategist · Social Media Manager
- AI exposure
- Very high
- Openings / yr
- 82,000
- Change 2025–35
- +7.0%
- Median pay
- $78,760
- 10th–90th pct
- $43,390 – $155,480
- Entry education
- Bachelor's degree
Marketing managers (11-2021)
Marketing Manager · Digital Marketing Manager
- AI exposure
- Very high
- Openings / yr
- 34,000
- Change 2025–35
- +6.9%
- Median pay
- $166,790
- 10th–90th pct
- $90,260 – $293,610
- Entry education
- Bachelor's degree
Graphic designers (27-1024)
- AI exposure
- Very high
- Openings / yr
- 16,000
- Change 2025–35
- −1.7%
- Median pay
- $62,960
- 10th–90th pct
- $39,520 – $104,910
- Entry education
- Bachelor's degree
Writers and authors (27-3043)
- AI exposure
- Very high
- Openings / yr
- 11,900
- Change 2025–35
- −0.3%
- Median pay
- $76,910
- 10th–90th pct
- $44,310 – $139,870
- Entry education
- Bachelor's degree
Telemarketers (41-9041)
Telemarketer / Inside Sales (Outbound)
- AI exposure
- Very high
- Openings / yr
- 5,800
- Change 2025–35
- −21.4%
- Median pay
- $35,450
- 10th–90th pct
- $27,040 – $50,350
- Entry education
- No formal educational credential
All 5 (our arithmetic)
5 Very high
- Openings / yr
- 149,700
- Change 2025–35
- +4.2%
- Pay
- not combined
| Occupation (SOC), AI exposure, entry education | Openings / yr | Change 2025–35 | Median pay | 10th–90th pct |
|---|---|---|---|---|
| Market research analysts and marketing specialists (13-1161)AI exposure: Very high · Entry: Bachelor's degreeGrowth Marketer · Performance Marketing Analyst · Market Research Analyst · Content Strategist · Social Media Manager | 82,000 | +7.0% | $78,760 | $43,390 – $155,480 |
| Marketing managers (11-2021)AI exposure: Very high · Entry: Bachelor's degreeMarketing Manager · Digital Marketing Manager | 34,000 | +6.9% | $166,790 | $90,260 – $293,610 |
| Graphic designers (27-1024)AI exposure: Very high · Entry: Bachelor's degreeGraphic Designer | 16,000 | −1.7% | $62,960 | $39,520 – $104,910 |
| Writers and authors (27-3043)AI exposure: Very high · Entry: Bachelor's degreeContent Writer | 11,900 | −0.3% | $76,910 | $44,310 – $139,870 |
| Telemarketers (41-9041)AI exposure: Very high · Entry: No formal educational credentialTelemarketer / Inside Sales (Outbound) | 5,800 | −21.4% | $35,450 | $27,040 – $50,350 |
| All 5 (our arithmetic)5 Very high | 149,700 | +4.2% | not combined | |
Totals: openings are the sum of BLS’s annual openings for these occupations; the combined change is computed from summed 2025 and 2035 employment (1,828,600 → 1,906,300), not an average of percentages. Pay is not combined: percentiles from different occupations cannot be averaged or added.
“An exposure category is not a forecast of employment growth or decline.” (BLS). Exposure categories are relative to other occupations.
What this page cannot tell you
- Figures for marketing & advertising employers only. BLS publishes these occupation figures across all industries; this page groups occupations by our role guides, not by a BLS industry.
- How many openings are entry-level, or remote.
- Pay for the group as a whole. Each occupation’s pay is in its own row.
Questions people ask
How exposed to AI are marketing & advertising jobs?
BLS does not publish AI exposure by industry. It classifies occupations. Of the 5 BLS occupations behind our Marketing & Advertising role guides, 5 “Very high” (BLS AI-exposure categories, 2025–35 projections). BLS: “An exposure category is not a forecast of employment growth or decline.”
How many openings a year are there in these marketing & advertising occupations?
Adding BLS’s annual openings for the 5 occupations gives about 149,700 a year over 2025–35. That is our sum of BLS figures, and it covers these occupations in every industry, not only marketing & advertising employers.
What do marketing & advertising jobs pay?
BLS OEWS (May 2025) publishes pay per occupation, not for a group of occupations, and percentiles cannot be averaged. Each occupation’s median and 10th–90th percentile range is in the table on this page.
How does AISkillScore check an application?
We count, we do not guess. Job Match reads the posting’s requirements and, for each one, quotes the line in your resume that proves it, or says nothing was found. The resume rewrite keeps your claims and lists any number it could not find in your own words.
Sources
U.S. Bureau of Labor Statistics: Artificial Intelligence (AI) exposure categories; Occupational projections, 2025–35, and worker characteristics; Occupational Employment and Wage Statistics, May 2025 (each pay figure links to its occupation profile). BLS data is in the public domain.
O*NET® task lists, with their attribution, are on each role guide.
See which of your tasks these figures describe
Know your tasks matches your title to a BLS occupation and labels your own tasks, one by one. It is free.
Check a job title, free