Marketing & Advertising
Will AI replace content writers?
BLS places writers and authors in its “Very high” AI-exposure category (of four, relative to other occupations). BLS projects employment to decline 0.3% from 2025 to 2035, with about 11,900 openings a year. OEWS May 2025 median pay is $76,910 (10th–90th percentile $44,310–$139,870). Typical entry education: bachelor's degree.
Sources: BLS AI exposure categories and Employment Projections 2025–35 (released 27 August 2026); BLS OEWS May 2025; tasks from O*NET 31.0 (CC BY 4.0).
Figures are for the BLS occupation Writers and authors (SOC 27-3043). O*NET lists “Content Marketing Writer” as a reported title of Writers and Authors.
Content writers research and write articles, emails, pages and copy for a defined audience and goal.
The figures, with their sources
| AI-exposure category | Very high (of Low, Moderate, High, Very high)BLS AI exposure categories, 2025–35 |
|---|---|
| Employment, 2025 → 2035 | 140,300 → 139,900BLS Employment Projections 2025–35 |
| Projected change, 2025–35 | −0.3%BLS Employment Projections 2025–35 |
| Openings per year (2025–35 average) | 11,900BLS Employment Projections 2025–35 |
| Median annual pay | $76,910BLS OEWS, May 2025 |
| 10th–90th percentile pay | $44,310 – $139,870BLS OEWS, May 2025 |
| Typical entry education | Bachelor's degreeBLS Employment Projections 2025–35 |
National figures, all industries and all experience levels. Employment and openings are published by BLS in thousands; pay is annual, in US dollars.
What BLS says, in its own words
“Very high” relative AI exposure generally indicates that, compared to other occupations, a larger fraction of an occupation’s tasks can be completed or assisted by AI technology, and that LLMs have been observed performing some of the occupation’s tasks.
“An exposure category is not a forecast of employment growth or decline.” “Exposure does not imply job loss, productivity gains, automation probability, or wage effects.”
“Capital/labor substitution - share decreases as more written works are generated by artificial intelligence (AI) tools, substituting for some writers.”
Our count from the BLS table: 141 of the 206 occupations in the “Very high” category are projected to grow from 2025 to 2035. That is our arithmetic on BLS data, not a BLS statement.
What the work is: O*NET® tasks
The occupation’s core tasks, most important first, as O*NET 31.0 words them.
- 1.Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.
- 2.Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.
- 3.Present drafts and ideas to clients.Relationships
- 4.Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.Judgment · Accountability
- 5.Develop factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue to create material.
- 6.Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.Relationships
- 7.Choose subject matter and suitable form to express personal feelings and experiences or ideas, or to narrate stories or events.
- 8.Vary language and tone of messages based on product and medium.
How we tag: a task is tagged Judgment, Accountability or Relationships when O*NET’s wording uses one of these verbs. Judgment: evaluate, assess, determine, decide, interpret, diagnose, recommend, investigate, approve, prioritize, resolve. Accountability: direct, supervise, manage, oversee, ensure, plan, establish, authorize, comply. Relationships: confer, consult, negotiate, advise, collaborate, liaise, mentor, train, counsel, persuade, interview, present, meet with. This is our reading of the task text, not an O*NET or BLS classification, and it is not a measure of AI exposure.
For new graduates
- Typical entry education
- Bachelor's degree
- BLS Employment Projections 2025–35
- Openings per year
- 11,900
- All levels, not entry-level only
The tasks to show proof for: 3 of 8 are about judgment, accountability or relationships
We point you at these because our method treats them as the work that is hardest to hand to AI. That is our judgment, not a BLS or O*NET finding. A capstone, an internship or a part-time job where you made the call, owned the outcome or worked with the people involved is proof. Write what you did, not what you were assigned.
Show the 3 tasks
- Present drafts and ideas to clients.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.
What this data does not tell you
- How many openings are entry-level, or how many go to new graduates. BLS counts openings at every level.
- How AI will change hiring for junior roles in this occupation. The exposure category is about the occupation’s tasks, and BLS says it is not a forecast.
- Pay or openings in your city or industry. These are national figures.
- Whether your own tasks match these. O*NET describes the occupation, not your job.
BLS also publishes the work experience and on-the-job training usually needed; see the BLS projections table.
Proof worth finding for a Content Writer application
Our editorial starting list, not a survey of postings. The posting you apply to decides what counts.
- Portfolio demonstrating distinct voice across long-form, email, social, and UX copy formats
- SEO fundamentals and content performance analytics (organic traffic, conversion lift)
- Content strategy and editorial calendar ownership experience
- Audience research and persona-driven content development
- Collaboration experience with design, product, and marketing teams
Show your proof for one real posting
- Step 1Job Match · 5 tokensPaste a real posting. For each requirement, we quote the line in your resume that proves it, or say nothing was found.
- Step 2Resume · 15 tokensRewrite toward that posting from your own words. Any number we could not find in them is listed for you to check.
- Step 3Know your tasks · FreeYour own tasks against the writers and authors data above, labeled task by task.
Related role guides
Marketing & Advertising guide- Marketing ManagerMarketing managers plan campaigns, set budgets, choose channels and answer for the results.
- Graphic DesignerGraphic designers create the visual material of a brand: identities, layouts, campaigns and product graphics.
- Growth MarketerGrowth marketers run experiments across acquisition and conversion channels and scale what works.
Questions people ask
Will AI replace content writers?
The data does not say so. BLS places writers and authors in its “Very high” relative AI-exposure category and states that “An exposure category is not a forecast of employment growth or decline.” In BLS’s words: “Very high” relative AI exposure generally indicates that, compared to other occupations, a larger fraction of an occupation’s tasks can be completed or assisted by AI technology, and that LLMs have been observed performing some of the occupation’s tasks. BLS projects employment to decline 0.3% from 2025 to 2035 (BLS Employment Projections 2025–35). By our count from the BLS table, 141 of the 206 occupations in the “Very high” category are projected to grow.
How many content writers jobs open each year?
BLS projects about 11,900 openings a year for writers and authors, averaged over 2025–35. BLS defines openings as net employment change plus workers permanently leaving the occupation, so a declining occupation can still have openings. Employment was 140,300 in 2025.
How much do content writers earn?
BLS OEWS (May 2025) puts the national median annual wage for writers and authors at $76,910. The 10th percentile is $44,310, the 25th $58,230, the 75th $101,950 and the 90th $139,870. These are all industries and all experience levels in the United States; pay in your city and at your level will differ.
What education do content writers need?
BLS lists “Bachelor's degree” as the typical education needed to enter writers and authors. It is the typical path, not a rule: postings set their own requirements.
How does AISkillScore check a Content Writer application?
We count, we do not guess. Job Match reads the posting’s requirements and, for each one, quotes the line in your resume that proves it, or says nothing was found. The resume rewrite keeps your claims and lists any number it could not find in your own words so you can check it before you send.
Sources
U.S. Bureau of Labor Statistics: Artificial Intelligence (AI) exposure categories; Occupational projections, 2025–35, and worker characteristics; Employment Projections definitions; Occupational Employment and Wage Statistics, May 2025: Writers and authors. BLS data is in the public domain.
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. O*NET 31.0 Database · CC BY 4.0 · Writers and authors on O*NET OnLine. Changes: we show up to eight of the occupation’s core tasks, most important first, merged across the O*NET codes BLS groups into one occupation, and we add our own task tags.
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