Marketing & Advertising
Will AI replace growth marketers?
BLS places market research analysts and marketing specialists in its “Very high” AI-exposure category (of four, relative to other occupations). BLS projects employment to grow 7.0% from 2025 to 2035, with about 82,000 openings a year. OEWS May 2025 median pay is $78,760 (10th–90th percentile $43,390–$155,480). Typical entry education: bachelor's degree.
Sources: BLS AI exposure categories and Employment Projections 2025–35 (released 27 August 2026); BLS OEWS May 2025; tasks from O*NET 31.0 (CC BY 4.0).
Figures are for the BLS occupation Market research analysts and marketing specialists (SOC 13-1161), the closest occupation BLS tracks. BLS has no growth-marketing occupation. Campaign and channel work below manager level is Market Research Analysts and Marketing Specialists.
Growth marketers run experiments across acquisition and conversion channels and scale what works.
The figures, with their sources
| AI-exposure category | Very high (of Low, Moderate, High, Very high)BLS AI exposure categories, 2025–35 |
|---|---|
| Employment, 2025 → 2035 | 952,700 → 1,019,000BLS Employment Projections 2025–35 |
| Projected change, 2025–35 | +7.0%BLS Employment Projections 2025–35 |
| Openings per year (2025–35 average) | 82,000BLS Employment Projections 2025–35 |
| Median annual pay | $78,760BLS OEWS, May 2025 |
| 10th–90th percentile pay | $43,390 – $155,480BLS OEWS, May 2025 |
| Typical entry education | Bachelor's degreeBLS Employment Projections 2025–35 |
National figures, all industries and all experience levels. Employment and openings are published by BLS in thousands; pay is annual, in US dollars.
What BLS says, in its own words
“Very high” relative AI exposure generally indicates that, compared to other occupations, a larger fraction of an occupation’s tasks can be completed or assisted by AI technology, and that LLMs have been observed performing some of the occupation’s tasks.
“An exposure category is not a forecast of employment growth or decline.” “Exposure does not imply job loss, productivity gains, automation probability, or wage effects.”
Our count from the BLS table: 141 of the 206 occupations in the “Very high” category are projected to grow from 2025 to 2035. That is our arithmetic on BLS data, not a BLS statement.
What the work is: O*NET® tasks
The occupation’s core tasks, most important first, as O*NET 31.0 words them.
- 1.Manage tracking and reporting of search-related activities and provide analyses to marketing executives.Accountability
- 2.Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- 3.Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- 4.Participate in the development or implementation of online marketing strategy.
- 5.Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.Accountability
- 6.Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- 7.Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- 8.Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
How we tag: a task is tagged Judgment, Accountability or Relationships when O*NET’s wording uses one of these verbs. Judgment: evaluate, assess, determine, decide, interpret, diagnose, recommend, investigate, approve, prioritize, resolve. Accountability: direct, supervise, manage, oversee, ensure, plan, establish, authorize, comply. Relationships: confer, consult, negotiate, advise, collaborate, liaise, mentor, train, counsel, persuade, interview, present, meet with. This is our reading of the task text, not an O*NET or BLS classification, and it is not a measure of AI exposure.
For new graduates
- Typical entry education
- Bachelor's degree
- BLS Employment Projections 2025–35
- Openings per year
- 82,000
- All levels, not entry-level only
The tasks to show proof for: 2 of 8 are about judgment, accountability or relationships
We point you at these because our method treats them as the work that is hardest to hand to AI. That is our judgment, not a BLS or O*NET finding. A capstone, an internship or a part-time job where you made the call, owned the outcome or worked with the people involved is proof. Write what you did, not what you were assigned.
Show the 2 tasks
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
What this data does not tell you
- How many openings are entry-level, or how many go to new graduates. BLS counts openings at every level.
- How AI will change hiring for junior roles in this occupation. The exposure category is about the occupation’s tasks, and BLS says it is not a forecast.
- Pay or openings in your city or industry. These are national figures.
- Whether your own tasks match these. O*NET describes the occupation, not your job.
BLS also publishes the work experience and on-the-job training usually needed; see the BLS projections table.
Proof worth finding for a Growth Marketer application
Our editorial starting list, not a survey of postings. The posting you apply to decides what counts.
- Acquisition channel ownership with documented CAC and ROAS improvement outcomes
- Experimentation framework design and A/B testing program management
- Funnel analytics and multi-touch attribution modeling proficiency
- Cross-channel campaign orchestration and budget optimization at scale
- Data analysis proficiency using SQL, GA4, or equivalent analytics platforms
Show your proof for one real posting
- Step 1Job Match · 5 tokensPaste a real posting. For each requirement, we quote the line in your resume that proves it, or say nothing was found.
- Step 2Resume · 15 tokensRewrite toward that posting from your own words. Any number we could not find in them is listed for you to check.
- Step 3Know your tasks · FreeYour own tasks against the market research analysts and marketing specialists data above, labeled task by task.
Related role guides
Marketing & Advertising guideSame BLS occupation: Social Media Manager, Performance Marketing Analyst, Content Strategist, Market Research Analyst.
- Marketing ManagerMarketing managers plan campaigns, set budgets, choose channels and answer for the results.
- Content WriterContent writers research and write articles, emails, pages and copy for a defined audience and goal.
- Graphic DesignerGraphic designers create the visual material of a brand: identities, layouts, campaigns and product graphics.
Questions people ask
Will AI replace growth marketers?
The data does not say so. BLS places market research analysts and marketing specialists in its “Very high” relative AI-exposure category and states that “An exposure category is not a forecast of employment growth or decline.” In BLS’s words: “Very high” relative AI exposure generally indicates that, compared to other occupations, a larger fraction of an occupation’s tasks can be completed or assisted by AI technology, and that LLMs have been observed performing some of the occupation’s tasks. BLS projects employment to grow 7.0% from 2025 to 2035 (BLS Employment Projections 2025–35). By our count from the BLS table, 141 of the 206 occupations in the “Very high” category are projected to grow.
How many growth marketers jobs open each year?
BLS projects about 82,000 openings a year for market research analysts and marketing specialists, averaged over 2025–35. BLS defines openings as net employment change plus workers permanently leaving the occupation, so a declining occupation can still have openings. Employment was 952,700 in 2025.
How much do growth marketers earn?
BLS OEWS (May 2025) puts the national median annual wage for market research analysts and marketing specialists at $78,760. The 10th percentile is $43,390, the 25th $58,350, the 75th $108,310 and the 90th $155,480. These are all industries and all experience levels in the United States; pay in your city and at your level will differ.
What education do growth marketers need?
BLS lists “Bachelor's degree” as the typical education needed to enter market research analysts and marketing specialists. It is the typical path, not a rule: postings set their own requirements.
How does AISkillScore check a Growth Marketer application?
We count, we do not guess. Job Match reads the posting’s requirements and, for each one, quotes the line in your resume that proves it, or says nothing was found. The resume rewrite keeps your claims and lists any number it could not find in your own words so you can check it before you send.
Sources
U.S. Bureau of Labor Statistics: Artificial Intelligence (AI) exposure categories; Occupational projections, 2025–35, and worker characteristics; Employment Projections definitions; Occupational Employment and Wage Statistics, May 2025: Market research analysts and marketing specialists. BLS data is in the public domain.
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. O*NET 31.0 Database · CC BY 4.0 · Market research analysts and marketing specialists on O*NET OnLine. Changes: we show up to eight of the occupation’s core tasks, most important first, merged across the O*NET codes BLS groups into one occupation, and we add our own task tags.
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